Developer Marketing Lead

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration. You'll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales.

Responsibilities

Define and execute a developer marketing strategy spanning awareness, activation, and retention across Socure's API and platform products; Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning; Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives; Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content; Deliver field-ready and self-serve enablement including integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools; Partner with GTM and Growth leaders to build and execute campaigns generating qualified pipeline from technical audiences; Drive awareness within developer communities, forums, and ecosystems; Own developer content programs including technical blogs, docs improvements, video walkthroughs, webinars, and conference presence; Partner with RevOps to define success metrics, analyze funnel performance, and iterate; Act as the developer marketing owner during planning cycles, QBRs, and product launches; Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing; Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution; Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions

Requirements

6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy; Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions; Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance; Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority; Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention); Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment

Nice to have

Hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies