Digital Advertising Strategist (Mandarin)

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

Responsibilities

Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.; Perform market research to build tailored and relevant full-funnel strategies for clients; Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas; Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity; Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

Requirements

Fluency in both English and Mandarin is required, with strong verbal and written communication skills; Bachelor's degree in Marketing, Business, Communications or a related program; 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.); Demonstrable Excel knowledge, data analysis, and problem solving skills; Prior experience in managing client relationships and communicating with key internal & external partners; Demonstrable quickness in learning new things and an ambitious attitude

Nice to have

Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.; Knowledge of advanced auto-bid tools, such as Marin or DS3; Skills in web analytics and relevant attribution models; Experience in retail revenue strategy

Benefits

Unlimited PTO; Paid Holidays; Onsite Fitness Center; Company Paid Life Insurance; Casual Dress Code; Competitive Pay; Health, Vision, and Dental Insurance; 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred