Digital Advertising Strategist

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful.

Responsibilities

Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.; Perform market research to build tailored and relevant full-funnel strategies for clients; Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas; Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity; Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related program; 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.); Demonstrable Excel knowledge, data analysis, and problem solving skills; Prior experience in managing client relationships and communicating with key internal & external partners; Demonstrable quickness in learning new things and an ambitious attitude

Nice to have

Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.; Knowledge of advanced auto-bid tools, such as Marin or DS3; Skills in web analytics and relevant attribution models; Experience in retail revenue strategy

Benefits

Unlimited PTO; Paid Holidays; Onsite Fitness Center; Company Paid Life Insurance; Casual Dress Code; Competitive Pay; Health, Vision, and Dental Insurance; 401(k) match (100% of first 3% and 50% of next 2% of eligible compensation deferred)