Digital Associate Director, Media Planning

The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform-led channels. The role operates at the centre of EA's hub-and-spoke delivery model, working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets. This role blends digital planning leadership, activation governance, and client partnership, ensuring EA's objectives are translated into effective digital plans and best-in-class execution. Scope of channels: Programmatic Display & Video; Online Video & CTV; Paid Social; DSP- and platform-led digital media; Data- and audience-driven digital planning and execution.

Responsibilities

Lead digital media planning oversight across EA scopes; Partner with central planning teams to shape digital channel strategy, define budget allocation and channel roles; Own senior oversight of digital activation delivery across EA markets; Act as senior escalation point for digital delivery, performance, or operational risks; Act as the primary bridge between central teams and local markets for digital planning and activation; Serve as a trusted senior digital planning and activation partner to EA stakeholders; Ensure digital plans and activation deliver against EA KPIs and outcomes; Own commercial accountability across digital planning and activation scopes, including PO management, finance process adherence, forecasting and cost control; Provide senior leadership across digital planning and activation teams; Champion EA digital ways of working across central and local teams

Requirements

Proven experience in a digital planning and activation leadership role; Strong understanding of digital media planning and biddable activation; Experience managing complex, multi-market digital scopes; Strong commercial and operational leadership skills; Excellent stakeholder management and communication capability

Nice to have

Experience working with global entertainment, gaming, or technology clients; Experience operating within hub-and-spoke or global/regional delivery models; Familiarity with platform-heavy and performance-led digital environments

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days