Digital Lead

The Digital Lead is responsible for leading the end-to-end digital delivery of the client portfolio, ensuring digital strategy, planning, activation, optimisation and measurement are connected and delivered to a consistently high standard. This is both a strategic and operational leadership role. The role reports to the Client Partner and is a full-time position at WPP Media South Africa.

Responsibilities

Act as the senior digital point of contact for the client; Translate business and marketing objectives into clear digital media strategies and actionable plans; Own the digital response to client briefs from initial briefing through to campaign activation; Provide leadership and quality control across digital planning; Maintain end-to-end oversight of digital campaigns from approval through to launch; Provide leadership and oversight to channel specialists; Maintain oversight of live campaign performance and lead performance and optimisation reviews; Partner with Data & Analytics teams to establish campaign measurement frameworks; Review reporting before it reaches the client and turn performance into actionable insights; Establish and maintain high standards of digital campaign governance; Maintain oversight of digital budgets and campaign pacing; Identify opportunities across AI, automation, creator marketing, commerce, retail media and emerging platforms; Coach planners, executives and activation specialists to strengthen digital capability

Requirements

7+ years' experience in digital media, digital marketing or integrated media; Strong understanding of the digital media ecosystem across Search, Social, Programmatic, Video and emerging digital channels; Experience managing complex, multi-channel digital campaigns; Strong understanding of digital planning, activation, optimisation and measurement; Experience managing significant digital media budgets; Strong client leadership and presentation skills; Ability to translate complex digital information into clear business recommendations; Strong project management and operational discipline; Experience working with specialist activation and analytics teams; Strong understanding of digital KPIs, measurement and performance optimisation

Nice to have

Experience working on large regional or global clients; Experience across multiple brands or markets; Knowledge of retail and commerce media; Creator / influencer marketing experience; Experience with Google Marketing Platform, Meta, TikTok and major programmatic platforms; Understanding of marketing effectiveness, attribution and incrementality; Experience implementing automation or AI-enabled media workflows