Digital Marketing Executive

Key Responsibilities:

Social Media Management: Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter) to boost engagement and brand awareness and publish compelling content across digital channels.

Content Development: Plan, create, and publish compelling content across digital channels.

Website Management: Handle updates and maintenance of the company website, ensuring optimal performance and user experience.

SEO Strategy: Monitor SEO strategies to enhance website traffic and search engine rankings.

Digital Campaigns: Execute and evaluate digital marketing campaigns to maximize ROI.

Analytics & Reporting: Use analytics tools to track and report on digital marketing performance, providing insights for continuous improvement.

On-Site Content Creation:

- Regularly visit job sites, project locations, or event venues to take high-quality photographs and videos for use on social media platforms.

- Coordinate with site managers and other team members to capture compelling visuals and stories.

- Edit, caption, and schedule on-site content to engage target audiences and increase brand awareness.

Qualifications and Skills:

- Diploma or degree in Digital Marketing, SEO, Communications, or a related field is preferred.

- Experience in managing social media platforms and digital content.

- Proficiency in WordPress and SEO tools.

- Familiarity with online marketing strategies and marketing channels.

- Strong communication and analytical skills.

- 1-2 years of experience in digital marketing or a related field.

- Video editing and basic photography skills are required.

Responsibilities

Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter) to boost engagement and brand awareness; Plan, create, and publish compelling content across digital channels; Handle updates and maintenance of the company website, ensuring optimal performance and user experience; Monitor SEO strategies to enhance website traffic and search engine rankings; Execute and evaluate digital marketing campaigns to maximize ROI; Use analytics tools to track and report on digital marketing performance, providing insights for continuous improvement; Regularly visit job sites, project locations, or event venues to take high-quality photographs and videos for use on social media platforms; Coordinate with site managers and other team members to capture compelling visuals and stories; Edit, caption, and schedule on-site content to engage target audiences and increase brand awareness

Requirements

Experience in managing social media platforms and digital content; Proficiency in WordPress and SEO tools; Familiarity with online marketing strategies and marketing channels; Strong communication and analytical skills; 1-2 years of experience in digital marketing or a related field; Video editing and basic photography skills

Nice to have

Diploma or degree in Digital Marketing, SEO, Communications, or a related field

Benefits

Competitive Salary; Growth Opportunities; Dynamic Workspace