Digital Strategy Coordinator

The Digital Strategy Coordinator is responsible for the directed execution, research, and documentation that support the Digital Strategy team day-to-day. This role does the defined, repeatable work behind the team's deliverables: building tags to specification, entering redirect maps and schema fields, setting up forms and campaign parameters, running crawls and exports, pulling data into report templates, and keeping tracking and integration records current. The role also researches tools, plugins, and vendors for the Director to evaluate, and backstops the Manager's work with development. This role is the entry point into the Digital Strategy practice, with a defined path toward independent builds, report ownership, and workstream support.

Responsibilities

Build and test tags, triggers, and variables in the tag management platform to Manager and Director specifications; publish only with Director approval; Carry out defined configuration and data-entry tasks in the client's CMS and CRM platform, including entering redirect maps, populating structured data and schema fields, setting up forms, and building UTM campaign tracking parameters from the approved taxonomy; Verify tags, forms, redirects, and consent behavior against the spec on launches, migrations and rebuilds; Research platform, plugin and vendor options and document findings and trade-offs; Run crawls, exports and prompt sets for site, content and AI search audits and record results; Keep tracking specifications, tag inventories, and integration documents current; Pull and assemble data from analytics and search platforms into recurring report templates and flag anomalies for review; Prepare charts, tables, and supporting slides for performance and campaign decks; Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams; Prepare meeting notes, follow-ups, and status updates for internal and client check-ins

Requirements

0-2 years of experience in digital marketing, analytics, web operations, or a related field; Curiosity about how websites, tracking, and marketing technology work, and excitement to learn new platforms quickly; Comfort engaging with stakeholders at every level of technical comfort, from developers to client leadership; Clear written communication; Strong information retention; Attention to detail and the discipline to follow written specifications; Organization to manage multiple tickets, deadlines, and open questions across teams at once, plus comfort in spreadsheets (Google Sheets or Excel); Must be authorized to work in the U.S. without the need for visa sponsorship; Candidate must live near Columbus, OH

Nice to have

Any experience in digital marketing, analytics, or web operations is welcome, including internships, co-ops, and relevant coursework; Exposure to Google Analytics 4; Exposure to Google Search Console; Exposure to Google Tag Manager; Exposure to a content management system (WordPress, Drupal); Exposure to a customer relationship management platform (HubSpot, Salesforce); Basic HTML; Interest in AI search and generative engine optimization

Benefits

Open PTO; Flexible work hours and remote work; Paid holidays and holiday closure between Christmas Eve and New Year's Day; Company-paid medical, dental, and vision insurance; Life insurance and disability benefits; 401k program with employer matching; 6 weeks paid parental leave; Employee bonus referrals; Company-provided snacks and beverages