Digital Strategy Planning & Execution Senior Associate

The Digital strategy planning & execution senior associate is a pivotal role responsible for developing, implementing, and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels. This role focuses on optimizing campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda. The manager's impact is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.

Responsibilities

Developing, implementing, and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels; Optimizing campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda; Achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI); Ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.

Requirements

Campaign Strategy: Design and manage advertising campaigns for both traditional and digital channels; Media Expertise: Plan, select, and buy media efficiently, always looking for new ways to improve; Data Analysis: Use data to build strategies, analyze campaign results, and make improvements; Performance Focus: Track key metrics (like CTR, ROI, CPC) to ensure campaigns hit their goals and are efficient; Budget Management: Manage campaign spending, aim for cost savings, and prevent overspending; Client & Team Collaboration: Work well with clients and internal teams (like data specialists) to get things done; Reporting: Create clear reports on campaign performance and optimization efforts; Embrace WPP & WPP Media’s shared core values

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events