Digital Strategy Planning & Execution Senior Associate

The Digital strategy planning & execution senior associate is a pivotal role responsible for developing, implementing, and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels. This role focuses on optimizing campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda. The manager's impact is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.

Responsibilities

Develop, implement, and monitor effective advertising and promotional strategies across both traditional (ATL) and digital channels; Optimize campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda; Achieve key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI); Ensure brand visibility, deliver significant cost savings against targets, prevent overspend, and drive high client satisfaction

Requirements

Campaign Strategy: Design and manage advertising campaigns for both traditional and digital channels; Media Expertise: Plan, select, and buy media efficiently, always looking for new ways to improve; Data Analysis: Use data to build strategies, analyze campaign results, and make improvements; Performance Focus: Track key metrics (like CTR, ROI, CPC) to ensure campaigns hit their goals and are efficient; Budget Management: Manage campaign spending, aim for cost savings, and prevent overspending; Client & Team Collaboration: Work well with clients and internal teams (like data specialists) to get things done; Reporting: Create clear reports on campaign performance and optimization efforts

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to the global WPP Media & WPP networks; Employee resource groups and in-office events