Director, Brand and Communications

Versaterm is a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem — dispatch, law enforcement, forensics, courts, and beyond. The Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology.

Responsibilities

Lead development and execution of communications strategy across media relations, corporate reputation and brand storytelling; Drive proactive and reactive media engagement; Manage PR agency partnerships and external communications partners; Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations; Oversee corporate announcements, product launches and strategic narratives; Partner with industry analysts, conference organizers and associations; Lead crisis and reputation management planning; Own enterprise content strategy across corporate website, blogs, social platforms, executive bylines and corporate campaigns; Develop an integrated editorial calendar; Partner with GTM team to develop messaging and content strategies; Steward brand positioning, messaging and voice across external channels; Guide development of creative assets; Foster a culture of collaboration, innovation and continuous improvement; Establish performance metrics; Drive innovation by integrating AI and emerging technologies

Requirements

Bachelor's degree in Communications, Public Relations, Marketing or a related field; 10-15+ years of experience in corporate communications, public relations or related fields, with 5 years of leadership experience; Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment; Strong media relations expertise, with established relationships across technology, business and industry trade media; Experience managing and collaborating with creative and communications agencies; Exceptional storytelling, writing and executive communication skills; Ability to translate complex technology and business strategies into compelling, human-centered narratives; Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs; Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness; Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery; Legally authorized to work in Canada; Must successfully obtain and maintain a Government of Canada Reliability security clearance

Nice to have

Public safety or technology industry experience

Benefits

Comprehensive benefits offering; Potential eligibility for variable compensation such as incentive plans or discretionary performance bonuses