Director, Brand & Growth - Mntd

MNTD is looking for a highly entrepreneurial, commercially minded brand leader to help build the next stage of the business. This is a broad, hands-on leadership role for someone who knows how to build a brand and grow a business at the same time. You will own the day-to-day performance of MNTD while shaping how the brand shows up in the market, from growth strategy and digital marketing to campaigns, retail, partnerships, storytelling, customer experience and commercial planning. You will operate with the speed and resourcefulness of an early-stage business, while having access to the capabilities, infrastructure and expertise of the broader Knix organization.

Responsibilities

Develop and execute the annual brand and marketing strategy for MNTD; Build integrated campaigns that create awareness, conversation and demand across paid, owned, earned and retail channels; Shape the stories MNTD tells around its products, consumer, innovation and brand point of view; Identify cultural moments, partnerships, collaborations, creators and brand opportunities; Build a consistent marketing calendar; Partner with creative teams, agencies and external talent; Develop a strong understanding of the MNTD customer; Build an integrated growth plan connecting brand marketing, digital acquisition, retention, retail and partnerships; Understand the full customer journey; Partner with internal eCommerce experts to improve site experience, merchandising, landing pages and conversion; Oversee email and SMS strategy; Identify and test new channels, audiences, partnerships and growth opportunities; Use retail as a meaningful growth and brand-building channel; Own the MNTD P&L; Build annual and quarterly commercial plans; Track key metrics including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin and marketing efficiency; Lead weekly and monthly business reviews; Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotional decisions; Make tradeoffs across brand investment, customer acquisition, retail growth, margin and near-term revenue; Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging acquisition channels; Act as day-to-day leader for MNTD; Set priorities for teams; Lead agency partners and manage budgets; Manage internal team members, agencies, freelancers and external partners; Work with retail teams on launches, in-store moments and activations; Build the team and external partner network

Requirements

8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand; A track record of building brands and driving commercial growth, not simply managing one marketing function; Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content and customer acquisition; Meaningful retail experience, including understanding how physical retail contributes to brand building, customer acquisition, conversion and omnichannel growth; Experience developing integrated campaigns and brand stories that generate consumer excitement and translate into business results; Strong commercial instincts and experience owning or meaningfully managing a P&L, budget, revenue target or profitability goal; Experience managing agencies and external partners across media, creative, PR, partnerships or related disciplines; Strong understanding of eCommerce and the digital customer journey; Comfortable using data to make decisions while understanding that not every important brand decision can be reduced to a single performance metric; Experience operating in a fast-moving environment with limited resources, changing priorities and high expectations; A builder mentality; Strong judgment and the ability to prioritize when everything feels important; Comfortable moving between strategy, management and hands-on execution; Strong written, verbal and presentation skills

Nice to have

Experience in apparel, intimates, fashion, lifestyle or another consumer category; Experience helping scale an early-stage or emerging brand; Experience building teams or functions from the ground up; Experience with collaborations, creators, PR or experiential marketing; Experience working within a smaller brand that is supported by a larger parent organization

Benefits

Compensation tied to proficiency and experience, plus monthly bonuses; 100% coverage of extended health and dental premiums for permanent full-time employees from day one; Employee Assistance Program with virtual coaching, therapy and counseling; Paid Parental Leave topping up salary to 80% for eligible permanent full-time employees; RRSP matching program for permanent full-time team members; 50% discount on Knix products