Director, Commerce

The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning, ecommerce campaign management, DTC, and retail media expertise to the WPP Media, delivering best-in-class solutions across our client teams. This role will understand the capabilities of commerce platforms including retail media networks and AdTech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, Affiliate and influencer marketing teams, performance marketing, retail, tech and analytics partners, and support highly dynamic cross-functional project teams. This role is designed to deliver Commerce strategic support to our clients and WPP client teams. The role is responsible for operationalizing best practices, developing commerce solutions, and delivering client business objectives.

Responsibilities

Champion the adoption of WPP Commerce across existing and new business; Support client teams (investment, performance, planning, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives; Support the integration between commerce and brand media to develop end-to-end media strategy for clients; Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics; Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks; Develop robust partnerships with key marketplaces (Lazada, Shopee etc.), affiliates (shopback, involve asia etc.), other retail partners (Foodpanda, Grab etc.); Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans; Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate digital/non-digital retail media formats into overall client campaigns; Collaborate closely with client teams to execute best-in-class campaigns aligned with client objectives; Consult with agencies and clients, translating business briefs into actionable retail media strategies; Drive performance across marketplace accounts, ensuring alignment with broader commerce strategies; Design measurement frameworks for all retail media formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to track effectiveness and client ROI; Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients; Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying; Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge; Develop and run training program to raise group capability across key Commerce capability; Take ownership on pipelining, forecasting and delivery of group Commerce solutions and projects; Provide accountability across the assigned Group for commercial outcomes of all projects, products and services; To report against the business growth targets, working closely with the client and market leads to deliver them.

Requirements

Expert knowledge on the Retail landscape and relevant topics within the industry; Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions; Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen; High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals; Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders; Experienced trainer, having worked with marketing teams to deliver learning & development programs; Strong data & tech partner management capabilities, with established relationships in place with key partners; Highly organised, detail orientated, QA-focused with demonstrated project management capabilities; Ability to work in a matrix organisation, managing complexity and challenges; Flexibility to work in a cross-functional team but also have the initiative to problem solve independently; Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions; 10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management; Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Foodpanda, Criteo, Google, Meta, Tiktok shop etc.); Experience with retail bid management platforms, such as Pacvue or Skai

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events; Learning at the cutting edge of marketing and advertising