Director, Creative Brand Expression

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. We're looking for a Director, Creative Brand Expression to join Figma's Brand Studio and drive critical parts of the portfolio. This role is as much about growing a team as it is about growing the work. This isn't a role that executes inside someone else's system. You'll set the direction, pitch concepts, and lead a small, but mighty team through to final execution across a range of surfaces, from campaigns to major events. You'll lead, manage, and grow a team of designers, balancing hands-on creative direction with the craft instincts to jump in when the work calls for it. You'll partner closely with cross-functional creative leadership across Brand Studio, Marketing, and Product to keep the brand distinct, expressive, and unmistakably Figma. This is a full-time role that can be held from one of Figma's US hubs or remotely in the United States.

Responsibilities

Manage and develop a team of 4–7 world-class designers, hiring to fill gaps as the portfolio scales; Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach the team through setting creative direction and priorities; Develop a strong point of view on how Figma's brand shows up in your area and successfully advocate for it across the organization; Run and improve team rituals like critiques, reviews, and creative sprints; Stay in the work, balancing people leadership with direct craft contribution and execution; Set and maintain a high creative bar through feedback, direction, and coaching; Set the direction, pitch concepts, and lead a small team through to final execution across a range of surfaces, from campaigns to major events

Requirements

3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels; Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion; A portfolio demonstrating conceptual and visual direction for campaigns, ideally motion-forward and across a wide variety of surfaces (digital, OOH, ads, presentations, events); Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication, with comfort navigating ambiguity as priorities shift; A true player/coach mindset, as comfortable managing and developing people as getting hands-on with the work yourself

Nice to have

Familiarity with AI-powered creative tools and workflows; A point of view on how AI tools expand rather than flatten creative expression; The ability to adapt as priorities evolve, bringing a sense of humor and a proactive, solution-oriented approach; Comfort exploring new methodologies and continuously pushing to improve both personal and team craft

Benefits

Equity; Health, dental, and vision coverage; Retirement benefits with company contributions; Parental leave and reproductive or family planning support; Mental health and wellness benefits; Paid time off; Paid sick leave and holidays; Employer-provided paid flexible PTO; Company recharge days; Cell phone and home internet reimbursements; Lifestyle spending accounts; Annual bonus plan for eligible non-sales roles