Director, Digital Acquisition and Growth Strategy

OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Acquisition and Growth Strategy to lead a pivotal functional pillar within our Global Growth Marketing organization. In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function - upleveling our measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own our organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance. Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across our global growth engine.

Responsibilities

Serve as central analytics, reporting, and optimization authority for Global Campaigns and Digital; Design, standardize, and evolve cross-functional performance frameworks; Track and optimize full-funnel account progression metrics; Build executive dashboards using GA4, CRM platforms, and BI tools; Identify growth bottlenecks and conversion drop-offs across channels; Own organic search and Answer Engine Optimization (AEO) strategy; Directly manage search specialists and external agency partners; Own programmatic content syndication, paid email sponsorships, and paid webinar programs; Standardize lead validation and automated ingestion workflows; Establish global email governance protocols; Build and mentor a high-performing DASO team; Provide strategic media capital governance and budget allocation.

Requirements

Experience: 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS; Analytics & Funnel Mastery: Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics; Search & AEO Vision: Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery; Syndication & Programmatic Expertise: Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance; Strategic Leadership: Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions; Communication: Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners.

Benefits

A company at the vanguard of the agentic revolution; Real growth opportunities with structured programs; Professional Development Fund and Internal Mobility Program; A global collective of world-class talent with accessible mentors; An inclusive culture where talented individuals from all backgrounds are empowered to learn and experiment.