Director, Global Partner Marketing

The Director, Global Partner Marketing will lead Teradata's global partner marketing function, owning the strategy and hands-on execution of integrated marketing programs across the full partner ecosystem. This role is the connective tissue between Teradata's partner strategy and go-to-market execution—translating partnership priorities into campaigns, enablement assets, and scalable programs that move pipeline and deepen ecosystem engagement.

Responsibilities

Lead Teradata's global partner marketing function, owning the strategy and hands-on execution of integrated marketing programs across the full partner ecosystem; Own and execute partner marketing strategy across all Teradata routes to market, including ISVs, SIs, and the broader longtail partner ecosystem; Develop co-marketing plans for each route to market in collaboration with GTM and Field Marketing teams; Lead the creation of co-branded content, solution narratives, joint value propositions, and broader bill of materials tailored to each partner segment; Own the Partner Portal Marketing Center as the definitive self-service marketing hub; Define and execute marketing strategy for flagship partner-facing programs, including Global Partner Summit, Partner Advisory Councils, Partner Awards, and Teradata event integrations; Collaborate with Field and Event Marketing to deliver partner-focused experiences at major industry events; Build scalable campaign toolkits, playbooks, and templated assets; Define and own partner marketing KPIs: pipeline contribution, partner portal engagement, MDF ROI, program adoption, and co-marketing campaign performance; Build a centralized ecosystem marketing dashboard; Deliver executive-facing performance reports and quarterly business reviews; Partner with Partner Enablement and Programs teams to design the full partner marketing lifecycle

Requirements

10–15 years of B2B technology marketing experience, with a minimum of 7 years specifically in partner, channel, or alliance marketing; 5+ years leading marketing teams, with a strong record of developing talent and delivering through others; Deep, hands-on expertise with CSP, ISV, and SI partner models—including co-marketing mechanics, MDF governance, co-sell programs, and marketplace dynamics; Demonstrated success building or significantly evolving a partner portal or self-service marketing infrastructure; Bachelor's degree required; Strong demand generation and campaign management skills with the ability to build scalable toolkits for partner execution; Highly collaborative, with proven ability to influence cross-functional teams across marketing, sales, and partner organizations; Excellent analytical skills and experience using data to optimize programs and drive executive-level decisions

Nice to have

MBA or advanced degree

Benefits

Flexible work model; Well-being focus; Inclusive environment; Health care; Life and disability insurance; Retirement savings; Time-off programs; 401(k)-retirement savings plan; Annual incentive plans