Director, Investor Relations

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

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The Investor Relations Director will lead the company’s engagement with the investment community and oversee all aspects of the Investor Relations function. This role is responsible for shaping and communicating the company’s financial and strategic narrative to investors, analysts, and other key stakeholders while ensuring transparency, credibility, and alignment with the company’s long-term strategy. The role is a sole contributor who will manage every aspect of the Investor Relations function.

The ideal candidate will serve as a strategic advisor to senior leadership, providing insights into investor sentiment, market dynamics, and analyst perspectives to support effective capital markets communication and positioning.

Personal Attributes

- Highly credible and confident communicator.
- Understanding of Regulation FD.
- Strategic thinker with strong business acumen.
- Ability to operate effectively with senior leadership.
- Detail-oriented with strong judgment around disclosure and messaging.
- Strong project management and organizational skills.
- Ability to travel a few times per year.
- Series 7 and 63 licenses are desirable for candidates coming from Investment Banking.
- Strong Microsoft Office skills, including Excel and PowerPoint.

Responsibilities

Lead relationships with the global investment community, including institutional investors, analysts, and shareholders.; Serve as the primary point of contact for investor and analyst inquiries.; Coordinate and participate in investor meetings and conferences.; Maintain strong relationships with key investors and analysts to ensure clear communication of the company’s strategy and performance.; Lead the preparation and execution of quarterly earnings processes, including earnings releases, press releases, investor presentations, call scripts, and Q&A preparation.; Partner with Finance, Accounting, Legal, and Executive Leadership to ensure accurate and consistent disclosure of financial results and business performance.; Manage the development of investor-facing materials including investor presentations, earnings scripts, and shareholder communications.; Monitor analyst coverage, investor sentiment, and industry trends.; Provide regular insights and feedback to executive leadership regarding market perception, shareholder dynamics, and competitive positioning.; Track consensus estimates and key drivers of analyst models.; Prepare senior leadership for investor engagements and earnings calls.; Support the CFO and executive team with messaging, investor Q&A preparation, and market insights.; Provide periodic updates to the CFO and executive team regarding investor sentiment and shareholder dynamics.; Co-ordinate and administer all communications and compliance requirements.

Requirements

Ideal candidate: 5+ years of experience in Investor Relations at a public company with an equity analyst background. Investment Banking or Corporate Finance is a plus.; Experience supporting or leading Investor Relations for a public company is essential.; Strong understanding of capital markets, financial analysis, and public company reporting.; Exceptional communication and storytelling skills with the ability to translate complex financial information into clear investor messaging.; Experience preparing senior executives for investor and analyst interactions.; Proven ability to build relationships with institutional investors and analysts.