Director, Marketing Strategy & Planning

The Farmer's Dog is looking for a Director, Marketing Strategy & Planning to be the connective tissue across every pillar of Marketing so the organization operates from one shared view of spend, priorities, and goals. Reporting to marketing leadership, you'll partner with Finance and every marketing pillar to build and manage the budget, bring rigor and risk assessment to how we plan, and make sure every channel is pointed at the same set of goals. This role is highly quantitative and sits at the intersection of strategy, finance, and operations.

Responsibilities

Own the end-to-end marketing budget process, including planning, allocation, in-year reprioritization, and reporting; Analyze and recommend cross-channel investment optimizations using CAC, LTV, Retention, and ROI to inform the media mix approach; Partner with marketing leadership and Finance to build annual and quarterly budget scenarios, translating business goals into funding recommendations and laying out tradeoffs; Assess and surface risk across the marketing plan by focusing on pacing, channel concentration, dependency, and forecast variance; Build the operating cadence including planning cycles, budget reviews, cross-pillar syncs, and reporting rhythms; Serve as the analytical backbone for marketing leadership, turning performance and spend data into clear recommendations; Partner cross-functionally with Finance, Data, and every marketing pillar including Acquisition, Lifecycle, Brand, and Creative; Lead post-mortems and forecasting reviews on major marketing investments; Build and maintain tools, trackers, and reporting infrastructure that make marketing spend and performance visible to stakeholders

Requirements

12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning; Deeply numbers-driven, comfortable building financial models, budget scenarios, and forecasts and translating them into clear recommendations for non-financial stakeholders; Experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoff decisions; Ability to spot risk early in pacing, concentration, or forecast variance and bring structured, credible recommendations to leadership; Built or run planning cadences and operating rhythms that keep a multi-channel or multi-team organization aligned around shared goals; Strong executive presence and ability to communicate complex tradeoffs simply and persuasively to senior stakeholders; Comfortable asking if something adds up and bringing structure to ambiguity; Able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter; Owner mindset with excellent problem-solving skills and ability to prioritize tasks effectively with strong attention to detail; Detail-oriented and proactive, thrives as a self-starter and excels in managing multiple projects simultaneously; Skilled communicator able to absorb and distill complexity into simple terms to drive decision making; Love dogs

Nice to have

Exposure to a DTC or subscription business

Benefits

Dog-friendly office in SoHo; Market-competitive compensation and equity packages; Comprehensive Healthcare, Dental, and Vision; Company supported mental health benefits; 12 week paid parental leave; Competitive 401k plan with company match; Flexible PTO; Discounted fresh food for your pup; Your pet interrupting video calls (and in-person meetings) is a feature, not a bug