Director, Media Planning

This is an exciting opportunity for a seasoned and strategic Planning Director to lead innovative, integrated media for our client — a globally renowned leader in the financial services industry, celebrated for its prestigious member offers and technological advancement. You will play a pivotal leadership role in shaping media strategy and driving impactful campaigns that connect meaningfully with financial consumers across Southeast Asia. Beyond strategy, you will be accountable for the overall quality of planning output, seamless campaign execution, and inspiring work that cuts through in a competitive and fast-evolving category. We are looking for a visionary thinker who combines strategic depth with operational excellence, and who can lead and elevate a high-performing team.

Responsibilities

Integrated Media Strategy & Planning: Building from global brand strategy, lead the development of holistic, insight-driven media plans spanning both digital and traditional channels across Indonesia, Malaysia, Philippines, Thailand, Vietnam and Singapore, encompassing both Brand and Performance media; Campaign Excellence & Execution Oversight: Provide strategic direction and hands-on oversight across Brand and Performance media campaigns, champion best-in-class execution standards across Meta, TikTok, Google, and Programmatic, and guide the wider planning team; Client Leadership & Stakeholder Management: Serve as senior point of contact for the client, building trusted consultative relationships with key stakeholders; Market Leadership: Cultivate strong collaborative partnerships with WPP Media teams across local markets and drive effective ways of working; Campaign Performance & Optimisation: Take full ownership of campaign performance, oversee reporting frameworks, in-flight optimisation, and KPI delivery; Account Operations & Commercial Management: Ensure smooth account operations including PO trackers, monthly billing inputs, and reconciliations, and support commercial accountability; Creative & Strategic Leadership: Drive the development of bold, inspiring ideas aligned to the client's brand positioning, lead presentation of strategic recommendations, and partner with creative agency teams; People Leadership: Mentor, develop, and inspire junior and mid-level team members, fostering a collaborative, inclusive, high-performance culture

Requirements

At least 10+ years of integrated media experience, with a proven track record in a senior planning or leadership role; Deep expertise in digital media planning and buying; Demonstrated experience leading client relationships at a senior level; Strong strategic acumen with the ability to translate business objectives into compelling, insight-led media strategies; Proven ability to challenge, influence, and provide intelligent counsel to both clients and internal stakeholders; Experience developing integrated communication strategies within a media or marketing environment; Exceptional organisational, operational, and numeracy skills with strong attention to detail; A proactive, solutions-oriented mindset with the ability to manage multiple priorities simultaneously; Passionate about the media and communications industry, with a keen interest in staying ahead of the ever-evolving media landscape; Strong people leadership skills with experience building, managing, and inspiring high-performing teams

Nice to have

Knowledge of offline/traditional media channels; Experience within a multi-market Southeast Asian environment; Proficiency in spoken Mandarin

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; employee resource groups; in-office events