Director of Analytics for Growth and Marketing

Looking for your next career opportunity with Fidelity? Fidelity Private Shares group is seeking a Director of Analytics for Growth and Marketing to join the team and help transform marketing into an AI-enabled, LLM-integrated growth engine grounded in data, automation, and continuous learning! This opportunity is suited to someone who is experienced in Demand Generation and passionate about orchestrating a full-funnel pipeline, augmented by AI. The right candidate will be excited to help traditional Product Marketing evolve into more continuous positioning with real-time message iteration across segments, industries, and accounts. Meanwhile, traditional SEO will evolve towards AI Engine Optimization, with a goals of maximizing presence online efficiently.

Responsibilities

Apply quantitative analysis and experimentation frameworks to evaluate marketing performance and pricing strategies: 10%; Develop and implement AI Engine Optimization strategies, ensuring content is structured and optimized for ingestion, retrieval, and citation by LLMs and AI-driven search platforms: 15%; Orchestrate a full-funnel demand generation pipeline supported by data-driven automation and machine assistance: 20%; Complete end-to-end marketing programs across channels (paid, email, web) while embedding AI and LLM-driven capabilities into campaign design, content generation, and audience targeting: 20%; Implement testing and optimization frameworks for continuous message iteration across client segments and accounts: 20%; Collaborate cross-functionally with Sales, Product, and Engineering to integrate first-party data, analytics, and model-driven insights into a unified view of the customer lifecycle: 15%

Requirements

Knowledge of the use of LLMs for content generation, analysis, and workflow automation; Experience with demand generation and product marketing; An understanding of structured data and schema design; Data analytics capabilities

Benefits

Comprehensive health care coverage and emotional well-being support; market-leading retirement; generous paid time off and parental leave; charitable giving employee match program; educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career