Director of Leisure Sales

Responsibilities

To achieve personal and team goals to promote and sell retail/luxury business – consortia, FIT, host agencies and travel advisors, wholesalers and business travel; To satisfactorily perform routine functions of a sales director, including preparing and negotiating contracts, conducting site tours, traveling, attending tradeshows, entertaining, designing and implementing sales and marketing campaigns and action plans, aiding in creating and implementing promotions, maintaining business contacts, and ensuring customer satisfaction; Work with the Director of Revenue Management to audit all GDS, Leisure and BT programs to ensure they are loaded and bookable - creating an exceptional client experience in the luxury market; Manage existing accounts to maintain and grow revenue streams; Develop sales strategies and action plans to achieve monthly and annual revenue targets; Conduct site inspections and property tours for prospective clients and travel advisors when on property; Direct and support the on-site leisure sales reservations coordinator to monitor and manage VIP and travel advisor bookings and arrivals, rate, room blocks, and special requests; Ensure bookings from retail/luxury clientele are appropriately accommodated to assure the highest level of guest experience; Represent the hotels at trade shows, networking events, and industry functions; Collaborate with marketing to align messaging and promotional efforts; Maintain accurate records in CRM systems and prepare regular sales reports; Monitor competitor activity and adjust sales strategy accordingly; Actively participate in sales and marketing meetings sharing action plans and results on direct sales efforts; Promote and comply with all policies and procedures of Cavallo Point and Post Ranch Inn

Requirements

3-5 years of experience in luxury sales in a 4–5-star hotel environment; Proven success in a B2B sales environment and comfort working with affluent clientele; Strong presentation, negotiation, and interpersonal communication skills both verbal and written; Understanding of high-end guest expectations and white-glove service standards; Self-motivated, goal-oriented, and able to thrive in a fast-paced environment; Familiarity with CRM, PMS, AI research and strategic business platforms, including Amadeus, Opera, Agency 360, and SynXis booking/reservation systems; Computer and software proficiency with MS Word, Excel and PowerPoint; English fluency required; Travel required; Understanding of the operations of all departments in the hotel and the role each department plays in FIT business

Nice to have

Bachelor's degree in hospitality/hotel management, business, marketing, or related field (preferred but not required)