Director of MICE

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 640 properties across more than 66 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.
Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Responsibilities

Key Responsibilities; Develop and implement annual MICE sales plans across the portfolio, aligned to market trends and business objectives; Analyse market conditions, tourism forecasts, and sales mix to identify growth opportunities; Monitor competitor activity and adjust strategies to maintain competitive positioning; Evaluate performance and reforecast in collaboration with Marketing, Revenue, and F&B teams; Lead the launch and positioning of new properties within the MICE market; Collaborate with global MICE teams to strengthen international targeting and sales strategies; Build and manage key partnerships with PCOs, corporate clients, and industry stakeholders; Drive the rollout and success of MICE initiatives including rewards programs and supplier partnerships; Deliver regular reporting (weekly, monthly, quarterly, annual) on performance and strategic Drive growth in MICE-related revenue across rooms, conferencing, and F&B; Maintain and expand business from key accounts while developing new client opportunities; Analyse forward bookings and proactively implement strategies to optimise occupancy and conference utilisation; Collaborate with Revenue Managers, General Managers, and Sales teams to maximise opportunities; Build and maintain strong relationships with key MICE clients, agencies, and partners; Represent the business at trade shows, industry events, and networking opportunities; Ensure all sales materials, contracts, and databases are current, accurate, and accessible

Requirements

About You; Proven experience in a senior MICE role; Strong commercial acumen with a track record of driving revenue growth; Deep understanding of the MICE market, including corporate, PCO, and agency segments; Established industry relationships and networks; Exceptional leadership and team development capabilities; Advanced stakeholder management and communication skills; Strong analytical and reporting capabilities, with experience using CRM systems (e.g. Ivvy, Dynamics); Ability to operate in a fast-paced environment and manage multiple priorities; A proactive, strategic, and solutions-focused mindset