Director of Sales & Marketing

Reporting directly to the General Manager and serving as a member of the Executive Committee, the Director of Sales & Marketing is responsible for leading all sales, marketing, business development, and revenue generation initiatives for the resort. This leader will develop and execute strategies designed to increase business, strengthen market positioning, build relationships with key customers and partners, and maximize opportunities across the property's diverse market segments. Working closely with Revenue Management and the Executive Leadership Team, the Director of Sales & Marketing will lead annual planning, budgeting, forecasting, and business development efforts while creating a culture focused on accountability, performance, and results. The successful candidate will provide leadership and direction to the sales and marketing team, foster a proactive and collaborative sales culture, and identify opportunities to grow market share and overall business performance.

Responsibilities

Develop and execute comprehensive sales and marketing strategies aligned with resort goals and business objectives; Lead the resort's sales efforts across group, leisure, corporate, association, SMERF, catering, and other key market segments; Develop and oversee marketing strategies that support demand generation and revenue objectives; Work closely with Revenue Management and resort leadership to maximize revenue and profitability; Lead, coach, mentor, and develop sales and marketing team members; Monitor market conditions, industry trends, competitive activity, and customer needs to identify opportunities and challenges; Participate in sales calls, client meetings, site inspections, industry events, trade shows, and other business development activities

Requirements

Bachelor's degree in Hospitality, Business, Marketing, or a related field preferred; Progressive sales and marketing leadership experience within the hospitality industry; Experience in a hotel, resort, destination property, or comparable hospitality environment; Demonstrated success developing and executing sales strategies that generate revenue growth and market share; Experience leading, developing, and motivating high-performing sales teams; Strong understanding of hospitality sales, marketing, business development, and customer relationship management; Strong financial and analytical skills, including budgeting, forecasting, and performance analysis; Excellent communication, presentation, negotiation, and relationship-building skills; Proven ability to develop and maintain strong relationships with customers, business partners, and industry professionals; Ability to work collaboratively with executive leadership and cross-functional teams

Nice to have

Experience in a resort, destination, independent, lifestyle, or full-service hospitality environment; Experience overseeing both sales and marketing functions; Experience with hotel sales technology, CRM platforms, and related systems; Knowledge of the Pacific Northwest hospitality, tourism, and travel market; Experience driving group, meetings, events, leisure, and corporate business segments