Director, Paid Social

We are seeking an exceptional Director – Paid Social to drive enterprise-level strategic vision, oversee multi-million dollar portfolios, and lead transformational innovation across our paid social practice. This senior leadership role demands mastery of the paid social ecosystem, proven ability to shape organizational strategy, and a track record of building high-performing teams that deliver measurable business impact at scale.

Responsibilities

Define and execute the overarching paid social strategy across the organization, aligning with business objectives and market opportunities; Lead and mentor a team of Associate Directors, Senior Managers, and Managers, fostering a culture of excellence, innovation, and continuous learning; Own P&L responsibility for the paid social practice, driving revenue growth, profitability, and operational efficiency; Cultivate and maintain C-suite and executive-level client relationships, serving as a trusted strategic advisor on digital transformation and paid social innovation; Establish and nurture strategic partnerships with platform leaders at Meta, LinkedIn, Twitter/X, TikTok, Pinterest, and Snapchat to gain early access to beta features and industry insights; Drive thought leadership through speaking engagements, published articles, industry events, and proprietary research that positions GALE as a market leader; Identify and capitalize on emerging trends, technologies, and platforms to maintain competitive advantage and deliver cutting-edge solutions to clients; Lead new business development initiatives, including pitch strategy, proposal development, and client presentations for high-value opportunities; Architect cross-functional collaboration frameworks across paid search, programmatic, SEO, analytics, creative, and planning teams to deliver integrated solutions; Establish standardized processes, frameworks, and tools that scale best practices across the organization and ensure consistent quality delivery; Drive innovation agenda by implementing AI/ML solutions, automation, and advanced analytics capabilities that differentiate GALE's offerings; Provide strategic oversight on crisis management and reputation protection for high-profile clients and campaigns; Develop succession planning and talent acquisition strategies to build organizational bench strength and address future capability needs

Requirements

12+ years in digital marketing with at least 5 years in senior leadership roles within agency or consultancy environments, with demonstrated expertise in paid social; Proven track record managing portfolios exceeding $20M+ in annual media spend across enterprise-level clients and complex, multi-market campaigns; Deep strategic expertise across all major paid social platforms including Meta (Facebook/Instagram), LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, and emerging platforms; Established relationships with platform partners at senior levels (e.g., Meta Client Solutions, LinkedIn Marketing Solutions leadership teams); Strong P&L management experience with demonstrated ability to drive revenue growth, margin improvement, and operational excellence; Exceptional leadership and people management capabilities, including experience building and scaling teams of 15+ professionals across multiple levels; Recognized thought leader in the paid social space with a portfolio of published insights, speaking engagements, or industry recognition; Mastery of advanced analytics, attribution modeling, marketing mix modeling, and incrementality testing methodologies; Proven ability to influence and consult with C-level executives and board members on digital strategy and business transformation; Strategic business acumen with experience in new business development, pitch leadership, and winning multi-million dollar accounts; Expertise in change management, organizational design, and driving cross-functional transformation initiatives; Advanced knowledge of marketing technology ecosystems, including integration of CRM, CDP, data warehousing, and marketing automation platforms; Strong commercial negotiation skills with experience securing preferential partnerships, volume discounts, and strategic vendor relationships; Exceptional executive communication and presentation skills, with ability to simplify complexity for diverse audiences; Demonstrated commitment to diversity, equity, and inclusion with experience building diverse teams and fostering inclusive cultures; High levels of integrity, executive presence, strategic thinking, and entrepreneurial mindset