Director, Patient and Brand Marketing

Headway is looking for its first Director of Patient & Brand Marketing to lead a team responsible for making Headway the #1 place people turn when they need great mental healthcare. The role spans product marketing and brand marketing, including media partnerships and creative strategy, and reports to the Head of Brand, PMM & Communications. The role is accountable for building long-term brand awareness and trust while driving efficient patient growth.

Responsibilities

Product Marketing: bring best-in-class consumer product experiences to market for patients on the platform, and translate patient beliefs, fears, and needs into products, experiences, and messaging; Brand Media & Partnerships: plan 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations, and experiences, manage large budgets, and test and optimize spend and channel mix; Brand Strategy: shape products, content, and experiences so Headway is distinct and differentiated in the market while driving commercial value; Measure What Matters: own brand and patient marketing outcomes such as brand awareness, brand perception, funnel conversion, acquisition efficiency, and experimentation velocity and win rate, using A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling; Build and Lead the Team: attract, develop, and retain high-performing marketers

Requirements

Experience across brand marketing, product marketing, and integrated marketing, ideally a blend of all three; At least 3 years of hands-on media experience, including understanding media math and optimizing campaigns to drive business goals; Experience leading or partnering closely with product marketing teams, with a clear point of view on how brand and product marketing work best together; Experience driving brand strategy, creative, and partnerships for products or services in highly competitive, regulated categories; 15+ years of marketing experience, mix of agency and in-house

Nice to have

Experience at best-in-class consumer tech brands; Experience at multi-sided marketplaces

Benefits

Medical, dental, vision; HSA/FSA; 401(k) including match for 2027; Carrot Fertility reimbursement; Paid parental, medical and caregiver leave