Director, Performance Marketing

Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP!

Responsibilities

Lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations; Build and operate Scopely’s first UA pod in China; Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale; Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets; Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing; Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms); Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling; Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making; Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement; Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems; Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities; Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

Requirements

Fluent in English and Mandarin; Deep understanding of the Asian and Global gaming markets; 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps; 4+ years of people management experience, with a track record of building and leading high-performing teams; Experience working with Chinese gaming studios; Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels; Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.); Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products; Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting; Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure; Experience working with global, cross-functional teams across multiple time zones; Strong leadership, communication, and stakeholder management skills

Nice to have

Preferred experience working with Western game publishers; Experience in Midcore, RPG, Strategy 4x mobile games