Director, Product Marketing

Code for America is seeking a Director, Product Marketing to lead go-to-market strategy across its full product portfolio, from early-stage tools still being validated to more mature products, reaching both government and institutional partners and the people those products serve. The role reports to the Senior Director of Product Management, is hands-on, and involves building the product marketing function and team over time. The role is remote within the United States and expects travel of no more than 10% of the time.

Responsibilities

Set go-to-market strategy and positioning; Define positioning and messaging for products, developing distinct approaches for government and institutional partners, as well as clients Code for America directly serves; Write and guide the development of plain, accessible messaging for people navigating complex systems; Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting products; Build and own the go-to-market plan for each product (audience, channels, messaging, sequencing), adapting it to the product's stage; Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule; Build proof points such as case studies, usage data, and client/partner stories; Enable partners and channels, building toolkits, templates, and core messaging for Outreach and other frontline teams; Prioritize enablement investment toward the partners and channels with the greatest reach and impact; Define what success looks like for each go-to-market effort and what to learn at each stage; Design and run experiments on messaging, channel, and segmentation, and turn adoption, engagement, and conversion data into strategy changes; Bring fluency in paid, search, and SEO channels to brief, direct, and evaluate specialist or contractor execution; Partner closely with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science; Build trust and shared context across a still-maturing function; Bring a product marketing perspective into discussions from early product strategy through execution; Manage contractors or agencies supporting demand generation and other specialized execution; Set clear expectations and review quality of external work; Other duties as assigned, including ad hoc projects and initiatives

Requirements

8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy; Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve; Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product's lifecycle, from early validation through scaled growth; Demonstrated ability to translate strategy into shipped, measurable results; Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately; Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities; Working fluency in acquisition and demand-generation channels (paid, search, SEO) sufficient to direct and evaluate specialist execution; Experience defining success metrics, designing experiments, and translating data into strategic recommendations; Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders; Excellent writing skills, including the ability to adapt the same message for clients and for government or institutional partners; Curiosity about emerging AI tools and a commitment to using them responsibly and effectively; A deep commitment to Code for America's mission of making government services work well for the people who need them most

Nice to have

Experience in nonprofit, government, or another sensitive, highly regulated consumer category (healthcare, financial services, benefits), particularly where privacy and consent constraints limit standard marketing playbooks; Familiarity with CRM and partner-tracking tooling (e.g., HubSpot, Airtable) and interest in improving how it's used; Spanish-language fluency or experience overseeing multilingual campaign materials

Benefits

Laptop provided; One-time $700 payment for remote environment setup ($200 stipend in first paycheck and up to $500 reimbursement per equipment policy); Cell phone and/or internet reimbursement of $50 per month; $500 annual professional development stipend (prorated at hire); Up to $500 of professional development funds rolled over yearly, up to a maximum of $1000; Training and opportunities for AI-related skills; 401k with 100% employer match on the first 3% of contributions, plus 50% match on contributions between 3% and 5% for employees with 3+ years of service; At least one no-cost health insurance option for full-time employees (employee-only coverage); Minimum 80% of the cost of dependent coverage; Remote work within the US; Open personal time off (subject to manager approval); Minimum 14 paid holidays; Org-wide closure from Christmas Day through New Year's Day; Paid sick time up to 96 hours annually; 17 weeks of paid parental and family leave; 3 weeks of paid sabbatical after 5 years of service