DTC E-commerce Specialist

The DTC E-commerce Specialist will own and optimize the company’s e-commerce website, with a strong focus on conversion rate optimization, landing page performance, and day-to-day site execution. This role works closely with the growth marketing team to ensure paid traffic, campaigns, product pages, landing pages, and onsite experiences are aligned and built to convert. This is not a purely executional website maintenance role. The ideal candidate will bring both technical e-commerce expertise and strategic ownership, with the ability to identify opportunities for improvement, recommend better workflows and tools, and continuously drive website performance and customer experience improvements.

Responsibilities

Own day-to-day management and optimization of Shopify website; Ensure product pages, collections, navigation, landing pages, and promotions are accurate, optimized, and aligned with business goals; Manage ongoing site updates, campaign launches, product updates, merchandising changes, and website improvements; Serve as internal ecommerce expert responsible for maintaining an organized, high-performing, and conversion-focused website; Lead ongoing CRO initiatives across website; Identify friction points within customer journey and recommend actionable improvements; Run, manage, and analyze A/B tests; Use customer behavior and analytics tools to evaluate user interactions; Build, optimize, and manage landing pages for paid media campaigns; Partner closely with growth marketing team to align landing pages with ad strategy; Audit current ecommerce and website tech stack; Recommend and implement tools related to CRO, analytics, tracking, subscriptions, reviews, upsells, post-purchase experiences, and user behavior; Track and report on ecommerce KPIs including conversion rate, revenue, average order value, bounce rate, subscription metrics, landing page performance, and campaign conversion; Translate performance data into clear recommendations for growth and leadership teams

Requirements

Open to candidates based in LATAM, Africa, and Eastern Europe; Must be available to work during U.S. business hours aligned with the client’s time zone; 3–6+ years of ecommerce management experience, ideally within a direct-to-consumer consumer brand; Strong Shopify experience required; Experience owning or heavily supporting conversion rate optimization initiatives; Experience working closely with growth marketing teams and paid media landing pages; Strong understanding of ecommerce best practices, CRO, UX, merchandising, and funnel optimization; Ability to balance both execution and strategic ownership independently; Strong analytical skills with the ability to turn performance data into actionable recommendations; Strong project management and cross-functional collaboration skills; Comfortable evaluating tools, managing website updates, and communicating with developers or external vendors when needed; AI-native mindset with curiosity around leveraging AI tools to improve testing, workflows, execution speed, and ecommerce performance

Nice to have

Experience within health, beauty, personal care, CPG, wellness, or subscription-based ecommerce brands is a plus