Editorial & Authority Strategist

Most public relations jobs ask you to support an established process. This one asks you to help reinvent it. For more than 40 years, Cotton & Company has helped organizations build brands, launch communities and tell stories that influence markets. Today, we’re creating a new approach to public relations and authority-building—one that combines exceptional editorial judgment, strategic distribution, emerging technology and authentic human relationships. As part of our editorial and communications team, you’ll help transform ideas into credible, influential content that reaches the right audiences through the right channels.

Responsibilities

Review and refine editorial content before publication, ensuring every piece meets our standards for quality, clarity and credibility; Recommend the most effective distribution strategy for each article, announcement and thought leadership piece; Cultivate relationships with digital editors, journalists, publishers, podcast hosts, industry organizations and other influential voices; Coordinate media outreach, article placements, editorial calendars and publication schedules; Work with the in-house media team on new opportunities for earned media, strategic partnerships and industry visibility; Collaborate with writers, designers, digital strategists, developers and leadership to continuously improve how our clients build authority; Support public relations and thought leadership initiatives for Cotton & Company while helping develop a revolutionary new communications model for the future

Requirements

Naturally curious, and you enjoy writing, editing and making ideas better; You like connecting people, discovering opportunities and building relationships; Organized enough to manage multiple projects without losing sight of the details; Excited by technology, while understanding that relationships, credibility and great storytelling remain at the center of effective communications; Energized by the opportunity to help build something new instead of simply maintaining what’s already been created