Email & CRM Marketing Automation Specialist

Our client is a growing B2B organization focused on strengthening its digital marketing engine through email marketing, automation, audience segmentation, and content-driven campaigns. As the company continues to expand its marketing efforts, they are seeking an experienced Email & CRM Marketing Automation Specialist to improve customer and prospect engagement, develop scalable marketing workflows, and use performance data to continuously optimize campaigns. The Email & CRM Marketing Automation Specialist will manage and optimize email marketing initiatives, marketing automation workflows, audience segmentation, and content-driven campaigns.

Responsibilities

Build, execute, and manage email marketing campaigns from planning through deployment and reporting; Create and maintain email workflows, campaigns, and templates using platforms such as Flodesk or similar email marketing tools; Develop targeted audience segments based on customer behavior, engagement, lifecycle stage, and business objectives; Manage email lists and ensure relevant personalized communications; Monitor campaign performance and recommend improvements; Build and manage automated marketing workflows for lead nurturing and customer engagement; Set up and optimize automation sequences using ManyChat; Create customer journeys supporting prospects through different stages of the marketing funnel; Identify opportunities to automate repetitive marketing processes; Develop and execute A/B tests across email campaigns and marketing initiatives; Test campaign elements such as subject lines, messaging, calls-to-action, segmentation, and send timing; Monitor key performance indicators including open rates, click-through rates, engagement, and conversion performance; Analyze campaign and audience data to identify trends and optimization opportunities; Translate performance insights into actionable recommendations; Maintain organized reporting on campaign tests, results, and key learnings; Support blog content creation, editing, optimization, and publishing; Develop content supporting audience growth and engagement; Repurpose blog content into email campaigns and other marketing channels; Create and edit simple marketing assets using Canva; Support B2B lead nurturing strategies through email and marketing automation; Maintain clean, accurate, and organized subscriber lists and audience segments; Recommend improvements to strengthen overall campaign effectiveness and customer engagement

Requirements

3+ years of experience in email marketing, lifecycle marketing, marketing automation, or a related marketing role; Hands-on experience managing email campaigns from creation through deployment, testing, optimization, and reporting; Experience building and managing marketing automation workflows and lead-nurturing journeys; Experience developing audience segments based on engagement, behavior, or lifecycle criteria; Experience supporting content marketing initiatives, including blog content; Experience conducting A/B tests and using performance data to optimize campaigns; Strong email marketing skills with the ability to independently build, execute, analyze, and optimize campaigns; Experience using email marketing platforms such as Flodesk, HubSpot, Mailchimp, or similar tools; Experience using marketing automation and conversational marketing tools such as ManyChat; Strong understanding of audience segmentation, lifecycle marketing, lead nurturing, and automated customer journeys; Ability to design structured A/B tests and translate results into practical campaign improvements; Strong understanding of email performance metrics, including open rates, click-through rates, engagement, and conversions; Strong copywriting, editing, and content development skills with the ability to maintain a consistent brand voice; Comfortable creating simple, polished marketing assets using Canva; Ability to interpret audience and campaign data and turn insights into actionable recommendations; Strong organizational skills with the ability to manage multiple campaigns, workflows, content initiatives, and deadlines simultaneously; Ability to work independently, proactively identify opportunities, and continuously improve existing marketing processes

Nice to have

B2B marketing experience