Executive, Media Planning, Pakistan

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. This role reports to the Manager.

Responsibilities

Support the development of digital media plans across paid social, search, video, display, and programmatic platforms; Prepare media plans, flowcharts, budget allocations, and campaign implementation documents; Coordinate campaign launches with internal teams and media partners; Monitor campaign delivery, pacing, and performance against KPIs; Analyze campaign data and provide optimization recommendations; Prepare weekly, monthly, and campaign-end performance reports; Maintain accurate documentation for all digital campaigns; Coordinate with platform partners including Google, Meta, TikTok, Snapchat, LinkedIn, and local publishers; Stay updated on market trends, platform developments, and emerging technologies; Conduct competitor tracking and digital landscape analysis; Assist in audience planning and targeting recommendations; Ensure campaigns are delivered on time and within budget; Support billing reconciliation and campaign financial tracking; Participate in client meetings and contribute digital media insights; Work closely with analytics and performance teams to improve campaign outcomes; Maintain strong quality control and attention to detail across all campaign activities

Requirements

Bachelor's degree in marketing, Media Sciences, Business Administration, Communication, or related disciplines; 0 to 2 years of experience in Digital Media, Marketing, Advertising, or related fields; Fresh graduates with strong academic performance and a passion for digital media are encouraged to apply; Proficiency in Excel and PowerPoint; Strong numerical and analytical skills; Passion for digital media, advertising, technology, and consumer behavior; Strong analytical and problem-solving mindset; Ability to interpret campaign data and generate actionable insights; Effective communication and stakeholder management skills; Excellent organizational and project management abilities; Curiosity and eagerness to learn about evolving digital platforms; Understanding of the digital ecosystem including paid social, search, video, display, and e-commerce media; Strong attention to detail and ability to manage multiple priorities simultaneously

Nice to have

Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, or analytics tools

Benefits

competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; hybrid approach with teams in the office around four days a week