Field Marketing Officer - Kisumu

We are looking for a Field Marketing Officer in Kisumu to drive sales and market penetration for electric motorbikes. This is a field-based role where you'll be at the forefront of M-KOPA's E-Mobility revolution, executing sales strategies, generating and converting leads, and building strong relationships with customers and local communities. This role offers the opportunity to be part of a startup team within a larger company, bringing a new product division to life. You'll engage directly with customers through field visits, product demonstrations, and community events, while contributing valuable market insights that shape our go-to-market strategy. This is an on-site role, you would be working from our field offices in Kisumu, partnering with a diverse group of employees from our different markets and locations across Kenya. You will be reporting to the Senior Commercial Manager.

Responsibilities

Execute sales strategies and conduct field visits to promote and sell electric motorbikes; Generate and convert leads through field visits, customer referrals, partner networks, and community engagement; Provide product demonstrations and guide customers through the sales process; Build relationships with customers, local communities, leaders, and influencers; Support marketing campaigns by distributing materials and organizing local events; Collect market data, customer feedback, and competitor insights; Prepare regular reports on sales activities and conversion rates; Stay current on product features and industry trends related to electric motorbikes

Requirements

Diploma or Degree in Sales, Marketing, or related field; 2+ year of experience in sales, marketing, or related field; Experience in direct-to-consumer sales, preferably in the automotive industry; Proficiency with Excel and mobile sales tools; Proven track record of meeting and exceeding sales targets

Benefits

Diverse development programs; Coaching partnerships; On-the-job training; Family-friendly policies; Prioritization of well-being; Flexibility