Finance Director, APAC

We are looking for a commercially-minded Finance Director to own and scale Finance operations across Asia and Australia, partnering closely with senior leadership to drive growth and profitability in one of the most complex and fast-moving eCommerce environments in the world. This is a full-time role based in Guangzhou, China.

Responsibilities

Own the full FP&A cycle across Asia and Australia, from annual operating plan through monthly close, forecast, and variance analysis; Serve as the primary financial thought partner to the Managing Directors of Asia and Australia and their leadership teams on key business decisions; Build and maintain long-range financial models that inform regional expansion, investment prioritization, and resource allocation; Develop rolling forecasts that integrate financial and operational KPIs, with enough granularity to drive action at the region and brand level; Design and deliver reporting that gives leadership a clear, current view of performance vs. plan, and tells them what to do about it; Lead high-impact financial projects that cut across functions and geographies, delivering the analysis and recommendations that drive the region's most consequential business decisions

Requirements

Bachelor's degree in Finance, Accounting, or related field; 8-15 years of progressive Finance experience in complex, matrixed, or multinational businesses; Proven ability to lead with influence rather than headcount (expected team size of ~2-3 people); Commercially sharp communicator who can align stakeholders across cultures, functions, and time zones; High tolerance for ambiguity, thrives in fast-moving environments where structure, process, and playbooks are still being built; Hands-on operator with a bias for detail – willing to build the model and present it to leadership; Deep FP&A skills across budgeting, forecasting, and long-range planning, grounded in solid accounting fundamentals; Fluent in data – experienced turning large, complex datasets into scalable reporting and decision-support tools; Native AI user – integrates AI meaningfully into daily workflows and project delivery, not just as a novelty; Proficient in cloud-based Finance platforms (Netsuite, Workday Adaptive, etc.); Excel super-user; Mandarin and English fluency (written and spoken)

Nice to have

CPA, CFA, or MBA a plus; eCommerce, Retail, or large global organization experience strongly preferred