Founding API Sales Lead

VEED is a generative AI company building an AI video creation platform made for social. We are looking for a Founding API Sales Lead to be the first dedicated seller in our API business - turning inbound buzz and a world-class model into booked, recurring revenue, and building the commercial playbook the rest of the API sales org will run on. This is a 0→1 commercial role: own the number for a new line of business, sell a technical product to technical buyers, and shape pricing, ICP, and go-to-market.

Responsibilities

Own the API revenue number and run the full cycle end-to-end: prospecting, qualification, technical demos, commercial negotiation, and close; Run an AI-first outbound machine using AI to source, qualify, personalize, and follow up at scale; Vibe-code your own demos with AI coding tools and VEED's API; Build the playbook by running it and define the sales motion, qualification criteria, pricing and packaging feedback; Sell to technical buyers including founders, CTOs, and engineering leaders; Be the voice of the customer and feed usage, revenue, and qualitative insight back; Work cross-functionally with Marketing, Engineering, Finance, Core Business Sales, Customer Success, and Legal; Help set the commercial vision with the GM on ICP, forecasting, and the path from first dollar to the next pillar of VEED's revenue.

Requirements

Proven 0→1 closing. You've carried a quota and consistently exceeded it, ideally as an early/founding seller where you built processes from nothing; AI-first by default. You already run your own work - research, outbound, prep - with AI agents and tools, and you're energized by pushing how far that can go; Technical enough to build. You can read API docs, wire up a quick integration, and vibe-code a demo with tools like Cursor, Claude, or Lovable; Commercial and quantitative instincts. You think in pipeline, unit economics, and revenue impact, and you can structure creative deals in a market with no fixed playbook; Range. You're as sharp negotiating a contract with a sophisticated buyer as you are explaining VEED's value to a non-technical CEO at an event; Hands dirty, ego in check. No task is too small. In an early-stage team of one, you'll prospect your own list, build your own decks, and chase your own paperwork - taking pride in ownership, from high-level strategy to day-to-day execution; Bias to action. You move fast, operate with ambiguity, and would rather ship and iterate than wait for the perfect plan.

Nice to have

Former or future founders; curiosity; drive; ability to learn

Benefits

Monthly subsidy programme; Unlimited paid holidays; Home office set-up; Mental health benefit; Equity