Founding Demand Generation Lead

Clasp is hiring a Founding Demand Generation lead to build and own our lead generation engine from the ground up: the strategy, the metrics, tactics, and the channels that drive it. This is a builder's seat, roughly 90% hands-on individual-contributor work today, with room to grow into a player-coach role as the function scales. You'll define how we measure and convert leads into meetings, decide which channels earn our attention, and set the thought-leadership agenda that fuels inbound demand, partnering with a content/events specialist on execution when that support is in place, and rolling up your sleeves yourself when it isn't.

Responsibilities

Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strategy, from awareness through meetings booked, across paid, organic, ABM, and partnership channels; Instrument the Funnel: Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot: MAL, MQL, SQL and CAC. Build the dashboards, define the MQL-to-meeting attribution, and bring actionable insight to leadership; Optimize the Infrastructure: Maintain and iterate on the systems and campaign tracking that run the marketing engine, so every campaign has clean, attributable data from launch through close; Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships, starting with our existing backlog and assets; Decide which channels reach more of the right audience and drive leads to the team, including LinkedIn (organic and paid), Google search, AI-driven channels, channel partnerships, and paid webinars, and own the strategy behind them; Partner with the Website Marketing Manager on the ownership of Clasp's B2B web presence (clasp.com/employers) with the goal of building traffic and conversion; Actively solicit content and campaign ideas from across the team, treat them as testable hypotheses rather than finished plans, and run fast experiments to see what actually moves pipeline, doubling down on what works and killing what doesn't; Build a documented feedback loop with Sales on lead quality; Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment. Surface risks and performance gaps proactively, with a diagnosis and a proposed fix, before being asked

Requirements

5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup; Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. This is 90% individual-contributor work today, and results, not title, are what will earn the people-leadership piece; You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook; Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. You can state the number, the target, and exactly what drove the gap; Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. You can walk through exactly how you built it, not just how you read someone else's dashboard; A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made; High agency: builds and fixes things without waiting to be told, and tells leadership the truth about what's working and what isn't, especially when it's bad news; Obsessed with efficiency and outcomes: measures the work by qualified lead impact, not activity, kills what isn't working fast rather than letting it run on habit, and leverages AI tooling to maximize speed and effectiveness; Delivers beyond expectations: treats targets as a floor, not a ceiling; Brings fresh ideas and challenges assumptions: pushes back on channel, messaging, and process decisions with data and reasoning, rather than defaulting to consensus or precedent

Nice to have

Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences

Benefits

Competitive cash and equity compensation; Health benefits (health, dental, & vision); 401k; Commuter benefits; Flexible PTO policy; Opportunities to grow and perform in a fast-paced environment alongside a stellar team