General Manager - Optical

As the GM, you are not just running a store; you are setting the pace, inspiring your team, and driving a culture where customers come first, results matter, and every win is celebrated. If you are ready to lead with curiosity, urgency, and vision, this is where your career takes center stage.

Responsibilities

Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies; Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities; Monitor store performance and guide associates to deliver outstanding customer and patient experiences; Partner with the Doctor to ensure every patient receives the highest level of care; Conduct store audits and uphold quality, merchandising, and service standards; Maintain open communication with the District Manager and provide accurate reporting; Ensure the store and facility meet all corporate and safety standards; Execute marketing, merchandising, and promotional initiatives according to brand standards; Manage budgets, supplies, and inventory to meet financial goals; Recruit, hire, and retain top talent; Lead by example coaching team toward sales and service excellence; Provide clear, timely feedback and performance evaluations; Ensure compliance with company policies and maintain accurate associate files and records

Requirements

5+ years of retail experience; Proven ability to lead, coach, and build strong associate relationships; Strong communication, organization, and problem-solving skills; Passion for providing exceptional customer service and driving sales; Solid understanding of store operations and business performance; Optical license required in applicable states

Nice to have

Supervising experience preferred; Knowledge of the optical industry preferred; Bachelor's degree or equivalent experience preferred

Benefits

Sundays off; Competitive pay; Bonus opportunities; Health & Dental Insurance; 401k retirement savings with company match and stock purchase plan; Flex Spending Account; Generous Paid Time Off & Company Holidays; Parental leave; Employee eyewear discount; Short- and Long-Term Disability; Life Insurance; College scholarship program; Training programs; Educational Courses; Emphasis on internal promotions and career advancement