Global Data Strategy Lead

As the Global Data Strategy Lead, you will play a pivotal role in driving transformative growth for WPP Media's largest global clients. You will be instrumental in leveraging the power of data, technology, and AI to unlock incremental value from media investments, translating complex data capabilities into commercially viable and innovative solutions. This role demands a visionary leader who can spearhead the application of data-driven marketing, define sophisticated data strategies, and act as a trusted advisor to C-suite stakeholders in representing all that WPP can provide for them, ensuring our clients maintain a competitive advantage in a dynamic, platform-based world. Operating within a matrix organizational structure, this role will have hard-line reporting into the Global Data & Tech lead, while also being deeply embedded within dedicated LOB teams to drive direct impact and integration. You will be at the forefront of evolving the data and technology offering, setting industry standards, educating clients and team members on what’s possible and championing a culture of data-led innovation across the WPP network. This role is based in London or New York and plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities

Drive the development and implementation of advanced data strategies for Amazon, actively leveraging WPP's, partners', and client’s full suite of data assets, products, technologies, and expert services; Architect innovative data-driven solutions and translate complex capabilities into tangible business value; Lead the development and execution of global data and technology transformation roadmaps aligned with client business outcomes; Define key data strategy elements, champion audience-first thinking using 1PD, 2PD and 3PD data, evolve measurement KPIs, and address data gaps for enrichment; Cultivate trusted advisor relationships with senior client marketing and data leads, as well as WPP Global Client Lead stakeholders; Translate business objectives into innovative data strategies and provide expert consultation on the media ecosystem; Influence the design and customization of WPP's proprietary data and technology solutions including WPP OPEN, Open Intelligence, Infosum, and 3rd party applications; Pioneer new use cases, calibrate existing tools, oversee ad and mar-tech platform integration and partnerships; Identify opportunities to enrich audience segments to improve targeting and addressability through 1/2/3PD partnerships and signal augmentation; Lead, mentor, and develop a high-performing network of data strategy professionals; Foster collaboration with technical and media teams and bring together WPP's comprehensive data and technology offerings to deliver intelligent growth for Amazon; Drive revenue growth and client satisfaction by partnering with commercial teams on pricing and proposals for complex data solutions; Act as an industry thought leader, maintaining deep expertise in WPP's data products and platforms

Requirements

Experience designing and deploying data strategies for media and advertising with large, multi-line or multinational brands and distilling clear briefs to regional and local markets; Sophisticated understanding of the full ecosystem—Data Clean Rooms, DSPs, CDPs, analytics, AI tools, and advanced measurement (MMM, MTA, Sales Lift)—with ability to consult on product customization to deliver incremental media value; Ability to gain deep understanding of WPP’s proprietary capability to translate for client implementation; Translates complex technical concepts into clear commercial solutions with exceptional executive presence across all stakeholder levels, from C-suite to implementation teams; Drives organizational transformation and builds alignment across agencies, markets, and leadership levels in fast-paced environments; Experience in delivering within large multi-market and networked teams in a fast paced environment; Strong reputation as a responsible, accountable leader; Willingness to go deep with teams and the ability to influence and build consensus across levels, agencies and borders; Right to work in the UK

Nice to have

Ability to travel frequently on short notice and manage work ‘on the road’; Ability to work flexible hours to be available for regionally spread teams; Ability to work effectively in a matrix organization

Benefits

Unparalleled Access: direct experience working with one of the world's most innovative and influential companies; Mentorship & Training: guidance from experienced professionals at both WPP and Amazon; Cutting-Edge Technology: industry-leading tools and platforms, including WPP Open; Data-Driven Environment: develop analytical skills and contribute to data-driven decision making; Global Impact: be part of a team shaping the future of marketing on a global scale; Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days