Group Director, CPG

The Group Director, CPG is Power Digital's senior client relationship and revenue leader for consumer packaged goods clients, with a primary focus on DTC ecommerce and a meaningful, growing footprint across retail and e-tailer channels. Your clients compete first on ecommerce conversion, subscription and repeat purchase behavior, and acquisition efficiency — and increasingly on how that DTC performance translates into distribution and velocity with retail and e-tail partners.

Responsibilities

Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target; Personally own executive relationships across the top 30–40% of the portfolio by MRR — direct relationship, not delegated; Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account; Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data; Track vertical-specific marketing signal such as DTC ecommerce conversion rate, subscription/repeat purchase rate, and blended CAC, while monitoring retail and e-tailer distribution and sell-through velocity as a secondary signal, since a shift in either can show up in a client's business before it shows up in a QBR; Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps; Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold; Identify and lead common CPG expansion paths, with DTC ecommerce growth (CRO, subscription programs, and paid/organic acquisition expansion) as the primary lever, and retail media network or e-tailer content/PDP expansion (Amazon, Walmart Connect, Instacart, Target Roundel, and similar) as a complementary, secondary path; Keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly; Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit; Build and evolve vertical-relevant reporting frameworks for CPG, anchored in DTC ecommerce metrics such as conversion rate, subscription/repeat purchase rate, and blended CAC, with retail and e-tail metrics (share of shelf/search, sell-through velocity) layered in as a supporting view; Lead or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+); Bring vertical point of view and executive credibility to new business; Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market; Directly manage Account Directors and oversee the Associate Account Director pod that supports them; Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting; Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity; Raise the floor on AI adoption — no one on the team operates the old way; Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations; Practice radical candor; deliver timely, actionable feedback that accelerates careers; Identify and develop key talent for future Sr. Account Director & Group Director roles; Lead training on vertical-specific and AI-native tools, processes, and strategies; Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly; Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior; Runs Omega and Iris across the full portfolio and acts on the patterns they surface; Decides which AI tools and workflows get adopted, when, and how across the division; Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed; Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption; Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients; Consulted on the division P&L and accountable for the profitability of the portfolio; Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP; Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement; Own resolution of every escalation in the direct portfolio; Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected; Represent Power Digital in market — speaking, content, and client-facing points of view; Become the internal knowledge hub other leaders turn to for vertical and division expertise

Requirements

Department leadership and management experience required — has led Account Directors or senior marketers as direct reports; 10+ years of leadership experience in a digital marketing agency, with CPG client work primarily in DTC ecommerce, plus exposure to retail and e-tail channels, at the AD level or above; Experience managing a P&L for profitable growth; Deep marketing fluency in DTC ecommerce — conversion optimization, subscription and repeat purchase economics, and acquisition efficiency — along with working knowledge of how retail and e-tailer distribution and velocity data complements or contradicts DTC performance; understands where that connection breaks down and how to fix it structurally; Channel and program strategy expertise — has built or overseen DTC ecommerce growth programs (CRO, subscription, paid/organic acquisition) as the primary focus, with some experience extending into retail media or e-tailer programs (Amazon, Walmart Connect, Instacart, Target Roundel, and similar); Measurement expertise: DTC attribution and blended CAC/LTV modeling, with working knowledge of reconciling that data against retailer/e-tailer platform data and syndicated data (Nielsen, Circana/IRI) when relevant, and how to present alternative methodologies to a skeptical CFO or finance stakeholder; Familiarity with e-tailer content and PDP optimization and, where applicable, retailer relationship dynamics — distribution, planogram, and compliance considerations; Has presented to and pushed back on C-suite and VP stakeholders when the data supported it — can hold a credible, data-backed conversation with a skeptical brand or finance executive about marketing's contribution to ecommerce growth and, where relevant, distribution and velocity; Expertise in contract negotiation, client retention, and client growth; Proven track record delivering high NPS and retention metrics across a portfolio; Extensive knowledge of owned, earned, and paid marketing channels — content, SEO, paid search, paid social, and programmatic, with working knowledge of retail media; Familiarity with CPG-specific platforms and tools: DTC ecommerce platforms (Shopify and similar), CRO and subscription tooling, and — as a secondary skill set — retail media platforms (Amazon Ads, Walmart Connect, Instacart Ads) and syndicated data platforms (Nielsen, Circana/IRI); Entrepreneurial spirit — energized by building, not just operating; contributes to product and go-to-market strategy, not just client management

Benefits

Base salary + commission opportunities; Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium; 401(k) plan - 4% employer contribution matching; Unlimited Time Off available on day one; Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors; Fully flex work environment: full-remote, in-office, or hybrid; A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck; Employee Assistance Program (EAP); 12 observed United States national holidays + 2 mental health recharge days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives