Group Head Paid Social (Human) Google

As Group Head Paid Social, you will lead the strategic direction and high-level delivery of cross-market campaigns for our global key account Google, serving as the primary strategic interface between senior clients, platform partners, and internal specialist teams.

Responsibilities

Lead the strategic direction and high-level delivery of cross-market campaigns for our global key account Google; Own the overarching paid social roadmap for Google workstreams; Build and nurture high-level relationships with key client stakeholders, platform partners (Meta, TikTok, LinkedIn, Snap, Pinterest), and internal leadership teams; Drive operational excellence by identifying and implementing improvements in paid social processes, briefing standards, and campaign workflows across all markets; Act as an expert partner to internal teams, media and marketing teams on client side to challenge briefs, refine objectives, and guide stakeholders toward the most impactful media approaches; Direct the development of advanced testing plans and pro-actively identify industry trends, alpha/beta product releases, and growth opportunities; Take ultimate accountability for channel controls, campaign compliance, and lead the regional development of paid social standards within your team

Requirements

Extensive (4–6 years) hands-on digital agency experience managing multi-million dollar paid social campaigns across the EMEA region; In-depth, expert-level knowledge of Meta, TikTok, LinkedIn, Snap, and Pinterest; Professional-level fluency in English (written and spoken); Strong analytical skills with a natural affinity for numbers and the ability to extract actionable strategic insights from complex, raw data sets; Outstanding interpersonal skills and the unique ability to act as a bridge, translating highly technical platform data into simplified, high-level strategic advice; Deep understanding of programmatic optimization levers; Strategic; Analytical; Collaborative

Nice to have

Industry credentials, e.g., Meta Blueprint Certified; Experience with third-party tools like Smartly.io or Sprinklr

Benefits

Flexible working hours with a focus on in-person collaboration at the office, complemented by remote work options; Overtime compensation; 30 vacation days plus one flexible day; 24th and 31st of December free; Health benefits; Attractive retirement plans; Mental Health Awareness Days; Diverse training opportunities; Internal career programs within the WPP network; Unforgettable events; Employee discounts; Job Ticket; Wellhub; Job Bike; Diversity and equal opportunities