Group Sales Specialist- Fogo Island Inn

WHO WE ARE
A member of Relais & Châteaux with Three MICHELIN Keys, Fogo Island Inn is a 29-room luxury hotel, built on principles of sustainability and respect for nature and culture. The Inn is a community asset, owned by the charity Shorefast , and 100 percent of operating surpluses are reinvested into Shorefast’s work to secure a resilient future for Fogo Island.
Our work has garnered significant international interest including a feature on 60 Minutes and in The New York Times’ 52 Places for a Changed World . The mission of Shorefast is to build, learn, and share economic development practices that catalyse the assets of local places, starting with Fogo Island.
Learn more about us: fogoislandinn.ca

Responsibilities

The Opportunity; What You'll Do; Inbound Group Sales & Conversion; Manage all inbound group, wedding, social, and buyout inquiries, qualifying leads based on availability, seasonality, operational feasibility, and strategic fit; Develop tailored proposals and itineraries that align group objectives with operational capabilities, leading sales conversations through negotiation and contract execution; Respond to inbound RFPs and sales requests through applicable platforms and channels, tracking inquiry volume, response time, conversion rates, and revenue performance Sales Strategy & Revenue Growth; Support the development and execution of group sales strategies, pricing guidelines, minimum stay requirements, and sales parameters; Identify opportunities for repeat group business and referrals, and represent Fogo Island Inn at sales calls, client meetings, trade events, and familiarization visits as required Sales-to-Events Handoff & Collaboration; Lead a formal sales handoff process for all confirmed group bookings, including contracted terms, pricing and concessions, group objectives, and key commercial considerations, ensuring all information is accurately documented in Salesforce; Conduct a structured handoff meeting with the Group & Events Manager for each confirmed group, and coordinate the reservation process for groups booking and paying individually Client Relationship & Retention; Conduct site inspections and sales-led tours with prospective group clients, remaining available post-handoff for commercial or contractual matters and future business development; Support post-event follow-up related to future bookings and repeat business, logging all relevant commercial insights and opportunities in CRM Reporting & Internal Alignment; Collaborate with the Director, Sales & Partnerships on forecasting, pacing, and pipeline reporting; monitor group deposits, payment schedules, and contractual milestones with Finance and Reservations

Requirements

3+ years of experience in group, catering, or events sales within a luxury hotel, resort, or hospitality setting, with a demonstrated track record of converting inquiries into confirmed contracts; Demonstrated experience developing customized proposals, negotiating contracts, and applying pricing strategies that balance client needs with business objectives; Proficiency with CRM/sales platforms; Salesforce experience considered an asset; Strong understanding of group, wedding, social, and buyout sales cycles, including seasonality and operational constraints specific to a small luxury property; Excellent negotiation and relationship-management skills with high-value clients; Proven ability to manage multiple concurrent opportunities while maintaining exceptional organization, accuracy, and responsiveness; Must have valid Canadian driver's license; Excellent interpersonal and communication skills; Passion for social business and a desire to make a difference in the lives of others and in the community; Entrepreneurial spirit and positive attitude; Commitment to upholding the vision and goals of Fogo Island Inn, Shorefast Foundation, and other affiliated organizations; Ability to excel in a fast-paced and dynamic environment; Sensitivity to the history and culture of rural Newfoundland