Growth Marketing Lead

As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine. Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found. You'll manage across all paid media: Search, Social, CTV, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned.

Responsibilities

Own strategy, execution, and optimization across all paid channels including Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display; Manage budget allocation across channels to hit CPA, CAC, and activation targets; Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer; Partner with creative team to brief, evaluate, and iterate on ad assets; Lead audience strategy including prospecting, lookalike, retargeting, and suppression logic; Own paid channel reporting with weekly performance reviews, monthly channel recaps, and anomaly detection; Collaborate with data and analytics to build incrementality measurement frameworks; Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, and event-level data quality; Develop a test-and-learn roadmap and document results; Partner with product marketing on messaging, landing page strategy, and offer testing; Work closely with Organic Growth and Brand teams to ensure paid and organic strategies complement each other; Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion

Requirements

8-10+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other); Managed meaningful spend on Google Ads and Meta with understanding of bidding mechanics, algorithm behavior, and campaign structure for learning and scale; Analytically rigorous with ability to pull your own data, identify what matters, and build the case for what to do next; Proficiency in Google Analytics, Looker, or comparable BI tool; Creative intuition with ability to understand why one ad outperforms another and brief creative accordingly; Measurement fluency with understanding of attribution models, incrementality testing, and limitations of last-click data

Nice to have

Fintech or Financial Services Experience with familiarity with compliance constraints in regulated industries; Knowledge of UDAAP; Self-starter; Experience collaborating with a creative team; Experience with MMM or geo-lift frameworks

Benefits

401K, FSA, and Commuter Benefits; Paid parental leave (16 weeks of flexible parental leave); Comprehensive medical, dental, and vision benefits (100% covered for employees, 90% for dependents); Work anywhere with offices in SF and NYC and fully remote support; Meaningful equity; Generous vacation policy