Growth Marketing Manager

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.

Responsibilities

Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers; Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency; Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency; Prepare accurate reports with clearly synthesized insights and actionable next steps; Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace; Stay up to date on relevant industry trends, new ad products, and best practices

Requirements

Experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta; Quantitative background leveraging Statistics and AI; 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year; Analytical mindset with creative intuition; Equally fluent in metrics and emotion; Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications; Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner); Capable of working independently, proactively creating plans from the ground up; Develop and continually expand or refine targeting/copy/assets based on performance; Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent); Experience designing or reading geo-lift, conversion lift, or brand lift studies; International awareness, with knowledge of diverse cultures; A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Benefits

Innovation in a culture of excellence; Immediate responsibility and accelerated career growth; Collaboration with exceptional talent; Equity participation; Periodic equity refreshments; Your own Pod