Growth Marketing

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. What unites us? A shared drive to make a meaningful impact and solve tough problems. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You’ll build and execute account-based marketing (ABM) programs and work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals.

Responsibilities

Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. Execute new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact; Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance; Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions; Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics; Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies; Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement

Requirements

Strong analytical skills; Creativity; Experience in building scalable systems for outbound marketing campaigns; 2+ years of marketing experience or equivalent including B2C marketing; Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams; Proficiency in data analysis; Experience managing large-scale marketing campaigns and optimizing performance; Must be independently authorized to work in the U.S.

Nice to have

4-8 years of experience in B2B marketing, biz ops, strategic consulting, a startup or equivalent; Knowledge of SQL; Knowledge of Excel; Ideal backgrounds: Growth Marketing, Demand Generation, Enterprise Marketing, Revenue Marketing; Experience in content creation and ideating campaigns that drive pipeline growth; Experience building from 0 to 1 in startups or biz ops/strategy

Benefits

Healthcare programs tailored to personal health and financial well-being (100% covered employee premiums under at least one plan, 80% family premiums under all plans); Nationwide medical, vision and dental coverage; Health Savings Account (HSA) with annual employer contributions; Flexible Spending Account (FSA) with tax saving options; Expanded mental health support; Paid parental leave policy & fertility benefits; Paid holidays, firmwide extended holidays, flexible PTO and personal sick time; Professional development stipend; Fertility stipend; Wellness/fitness benefits; Healthy lunches provided daily; Commuter benefits