Growth Product Manager - Customer Acquisition (German Speaking)

We're looking for a Growth Product Manager to own the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. The role is hybrid in Berlin or London, reports into the Head of Direct Acquisition, and sits within the DE Acquisition Tech team, which is still being built alongside a data scientist and engineers being hired in parallel.

Responsibilities

Own the funnel from first visit to application, including the signup flow and eligibility checks; Set the roadmap for acquisition and the signup journey and decide what the squad builds next; Own the scoring and segmentation that decides where marketing spends and who sales calls first; Ship lead scoring systems, eligibility checkers and signup flows with the data scientist and engineers; Rework website content, signup flows and decisioning logic with marketing and sales; Strip friction out of the signup journey; Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems; Investigate and resolve data quality issues; Give channel managers access to and guidance on attribution logic; Keep tracking and attribution systems trustworthy; Design, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows; Find opportunities from first principles, backed by data, customer research and funnel analysis; Direct the squad's work day to day and define its priorities, roles and rituals; Lead cross-functional initiatives with marketing and sales; Turn the commercial strategy team's goals into testable hypotheses and briefs

Requirements

Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes; Strong analytical capability and experience with experimentation frameworks and A/B testing tools; Hands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms; Able to act as the product voice on modelling work, challenging assumptions and turning model output into decisions, without building the models yourself; Strong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity

Nice to have

Experience in fintech, lending, B2B SaaS, or regulated products; Experience working with data science teams or involvement in modelling projects; Fluency in German and strong written communication skills tailored to customer-facing environments; Knowledge of the German SME ecosystem or B2B financial products; Experience working in or helping build newly formed teams

Benefits

Flexible working hours; Medical insurance from Vitality, including discounted gym membership; Choice between a dedicated dental plan or a health cash plan; Private GP service for you, your partner, and your dependents; 25 days' holiday per year, an extra day off for your birthday, option to buy or sell five days of annual leave, and unlimited unpaid leave; One-month fully paid sabbatical after four years; Instant access to external counselling and therapy sessions; 3% pension contributions on total earnings; Employee equity incentive scheme; Generous parental leave and nursery tax benefit scheme; Electric car scheme and cycle to work scheme; Two company retreats a year; Learning and development budget; Company-wide talks with internal and external speakers; Access to learning platforms like Treehouse; Offices in London, Leeds, Berlin, and Frankfurt with drinks and snacks; Events and community-led groups