Growth Programs Lead, Startups

The GTM Growth Programs Lead will own the shared capabilities that enable Startup GTM to incubate, launch, measure, and scale growth programs. The role will initially own credit and commercial programs while using that work to build reusable infrastructure for a broader portfolio of GTM motions. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

Responsibilities

Build the GTM program platform for Startups. Develop shared infrastructure, tooling, and agentic systems that turn growth opportunities into scalable programs, automate work across the program lifecycle, and make each subsequent motion faster to launch; Own credit and commercial programs. Drive credit/commercial strategy and evolution while turning capabilities such as audience selection, eligibility, offer configuration, distribution, and measurement into reusable building blocks; Create a repeatable path from idea to scaled motion. Turn “we need to increase X” into targeted, operationalized, measurable GTM motions; Build leverage throughout the team. Enable ADs, VC Partnerships, and other Startup GTM teams to incubate and own programs independently rather than routing every motion through centralized operations; Develop shared measurement and experimentation frameworks and capabilities. Establish common approaches to sizing, economics, attribution, experimentation, and optimization so teams can identify incremental growth and scale what works; Establish durable cross-functional ownership. Drive dependencies across Product, Engineering, Finance, User Ops, and other teams; where capabilities should live elsewhere long term, graduate ownership to the right team and establish clear accountability for maintaining systems Startup GTM depends on

Requirements

Can turn a priority growth objective into a targeted, measurable GTM motion in days rather than months, increasingly using common infrastructure instead of rebuilding from scratch; 1:1 and few motions executed by our team of 50+ ADs, ADEs, and VCPs collectively reach founder audiences at a scale comparable to our scaled marketing initiatives, without proportional growth in headcount; Credit and commercial programs become best-in-class scaled growth motions, while the underlying infrastructure supports programs beyond credits; Can ship and grow high-impact commercial structures, including BYOK partnerships, strategic startup credit promotions, and new motions not yet possible through existing systems; Program economics, experimentation, attribution, and performance are measurable from launch, enabling teams to identify incremental growth and scale what works; AI and automation enable Startup GTM to launch, operate, and optimize significantly more growth motions with less bespoke human effort

Benefits

Relocation assistance