GTM - Lead

Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and property managers, including tenant screening, rent payment reporting, rent reporting-as-a-service, and integrations with the largest property management systems (PMS). Boom is looking for a GTM Lead to work across the business at the intersection of sales, marketing, customer success, product, and operations. This is a high-ownership, generalist role built for someone who thrives on context-switching. You'll work directly with the CEO, Director of GTM and other leadership team members on critical-path initiatives where there is no existing process.

Responsibilities

Partner with the CEO and functional leads to evaluate, enter, and scale new verticals and geographic markets, from initial sizing and hypothesis-testing through early sales and operations execution; Own onboarding for flagship and complex clients where Boom's processes are still being defined, run it first, then build the repeatable playbook; Embed with product, marketing, customer success, and operations to drive high-priority GTM initiatives; Lead early-stage sales efforts into new distribution channels, partnerships, or buyer segments where no prior motion exists; test, learn, and iterate quickly; Take on high-priority, high-ambiguity projects that don't fit neatly into any existing function; Translate field experience into structured assets such as onboarding guides, playbooks, competitive frameworks, and internal SOPs; Use data to assess what's working, surface insights, and support strategic decisions across GTM and operations

Requirements

3–5+ years of experience at a top management consulting firm (McKinsey, Bain, BCG, or equivalent) and/or in a high-ownership GTM, strategy, or operations role at a fast-growing startup; Proven ability to juggle multiple high-priority workstreams simultaneously without dropping the ball; Willingness and ability to do hands-on work at all levels - direct sales, writing onboarding documentation, building internal processes - not just advise or coordinate; Strong analytical skills: comfortable building frameworks, pulling insights from data, and making structured recommendations; Excellent written and verbal communication, including ability to write great slides; able to translate complex situations into clear, actionable plans for internal/external audiences; High comfort with ambiguity and a genuine enthusiasm for environments where the playbook doesn't yet exist

Nice to have

Experience or exposure to B2B SaaS, proptech, fintech, or related industries