GTM Specialist (Marketing) - Based in Austin, Texas (Relocation Support Provided)

This is a single AI-native seat that owns monetization, CRM, and product marketing, and directs campaigns end-to-end from strategy through results. You'll work very closely with the General Manager and cross-functional counterparts day-to-day, especially in your first 6-12 months, as your strategic judgment and independence develop. You'll be one of the most cross-functional people in the US org: partnering with Business Development on monetization, with Growth on campaign strategy, and with Marketing Ops to bring campaigns to life. Note: This role is based in Austin, Texas. Relocation support will be provided for successful candidates.

Responsibilities

Own and support monetization strategy for app, web, and browser extension; Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back; Enhance product marketing: sign-up flow optimization, new feature launches, and upgrades to existing features; Own our core marketing systems, including Needle and Braze; Support campaigns end-to-end: set the strategy, brief the work, and stay accountable for results, from idea through measurement and iteration; Translate platform and customer data into GTM strategy, then shape the campaigns that bring that strategy to life; Partner cross-functionally with Growth, Business Development, and Product on launches that require GTM's involvement

Requirements

Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field; Prior experience in marketing ideally in a startup/growth environment; AI-native; Strong business acumen with marketing curiosity and intuition; Comfortable being closely coached; High ownership, low ego; Data-driven decision-maker with strong analytical skills

Nice to have

Prior experience with CRM platforms (Braze, Iterable, or similar); Familiarity with e-commerce, fintech, or rewards/cashback business models; Comfort with SQL or a similar data-querying tool

Benefits

Career growth opportunities; Be part of a winning team on a journey to global scale; Competitive compensation based on performance; Candid, open, and collaborative culture where feedback is valued; Relocation support provided