Head of Content

Join our client, a peer-to-peer betting exchange reshaping sports engagement, as Head of Content. You will build and lead our editorial, educational, and multimedia strategy for a high-profile September launch. Your mission is to turn live sports data into clear, engaging stories that help users understand trading concepts and participate confidently in our markets. You’ll shape a media engine from scratch, create a flagship content hub, and position our platform as the go-to resource—the Bloomberg Terminal for sports subculture.

Responsibilities

Build a zero-to-one media engine: content hub, editorial calendar, and publishing workflow; launch our flagship Substack, blog, and audio/video channels; Design and deliver educational content and a Market Academy with simple guides, visual breakdowns, and interactive content explaining probability pricing, order books, shorting, and mid-game profits; Produce daily and event-driven market commentary that explains line moves and news breaks when markets shift; Create and host podcast and video formats (YouTube, short-form video) featuring internal analysts, guest handicappers, and trading personalities; Expand editorial into new verticals, covering macro events, prediction markets, and pop-culture contracts as the platform grows; Work closely with Legal and Compliance to ensure all financial commentary and promotional content meet regulatory requirements without sacrificing impact; Collaborate with product and growth teams to maximize distribution, search visibility, and audience engagement

Requirements

5–8+ years in content leadership or senior editorial roles at a top sports media brand, sports betting publication, or fintech/trading platform; Deep sports IQ and trading literacy; ability to explain complex concepts in plain language; Master storyteller and editor with strong writing, editing, and scripting skills for newsletters, long-form pieces, and video; Multimedia capability: hands-on experience with audio and video workflows and distribution on Substack, YouTube, and Spotify; SEO and organic growth strategy with a track record of driving high-intent traffic

Nice to have

experience building a sports or finance-focused newsletter from scratch; background in regulated environments