Head of Demand Generation, North America

Adyen is seeking a strategic and results-driven Head of Demand Generation to lead and scale its North America demand gen efforts. This critical leadership role is responsible for driving significant year-over-year growth in qualified pipeline and shaping how Adyen goes to market across priority verticals and enterprise accounts. The hybrid role is based in the New York or San Francisco office and reports directly to the VP of Marketing, North America. Adyen is an office-first company and does not offer remote-only roles.

Responsibilities

Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets; Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans; Accelerate enterprise ABM: Evolve ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups; Measure and optimize: Use data, market insights, and campaign performance to identify growth avenues, decide where to invest or scale back, and develop new demand generation motions; Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent; Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs; Scale marketing excellence: Synthesize and share campaign learnings, frameworks, and best practices to raise the bar for demand generation within the region and globally

Requirements

12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership; Builder and scaler: ability to take an existing foundation, identify what is working, and build systems, capabilities, and team to scale it; Enterprise expert: ability to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities; Vertical fluency: ability to build deep domain knowledge, uncover buyer pain points, and translate insights into campaign strategies; Data-driven mindset: high data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI; Talent Builder: track record of leading demand gen teams and creating clarity, accountability, and organizational evolution; Adyen Formula: builder mentality, high autonomy, direct communication, speed, low-ego mindset, and prioritizing collective team wins; Must be available to travel domestically and internationally up to 20%