Head of Digital Trade

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

The Role: We are looking for an experienced and commercially driven Head of Digital Trading to lead the strategic trading performance of a portfolio of websites.

Reporting to the Group Head of Digital Trading & Operations, this role is responsible for translating business objectives into trading strategies, commercial priorities and growth plans that drive sustainable digital performance.

Working closely with Product, Technology, Marketing, Analytics and Commercial teams, the Head of Digital Trading will use customer insight, market trends and performance data to identify opportunities, shape future initiatives and improve the effectiveness of the digital trading function.

Responsibilities

Define the digital trading strategy, commercial priorities and growth plans across allocated brands and customer segments.; Identify opportunities to increase revenue, improve customer experience and drive long term profitability.; Translate business objectives into clear trading priorities and measurable outcomes.; Own the trading planning framework, including annual strategies, seasonal plans and promotional frameworks.; Establish performance targets, governance structures and reporting frameworks that support business decision making.; Use market trends, customer insight and performance data to identify future opportunities and risks.; Ensure customer needs remain at the centre of all commercial and trading decisions.; Use data and insight to inform decisions and ensure resources are focused on the highest value opportunities.; Partner with Product and Technology teams to influence roadmap priorities.; Define future trading capabilities including automation, AI, personalisation and new digital tools.; Build business cases for investments that drive measurable commercial value.; Lead and develop a high performing trading team, creating a culture of accountability, collaboration and continuous improvement.; Build strong relationships across Commercial, Marketing, Product, Technology and Operations functions, providing insight and recommendations to executive stakeholders

Requirements

Significant experience leading digital trading, ecommerce or digital commercial functions.; Strong commercial and analytical capability with experience managing revenue and growth performance.; Experience developing digital strategies and delivering measurable business outcomes.; Proven ability to influence senior stakeholders across multiple functions.; Strong leadership experience with a track record of building and developing high performing teams.; Knowledge of ecommerce platforms, customer behaviour, optimisation and emerging digital technologies.

Benefits

Own it and back yourself - Own the basics, own your role and own the result; Think without limits - Think, think fast, think fearlessly; Be relevant - Relevant to our people, our partners and the planet