Head of Global Demand Generation

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers. The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders.

Responsibilities

Drive a high volume of new Mapbox accounts; Deliver incremental marketing generated and influenced sales pipeline through marketing programs; Manage a high-performing team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital marketing campaigns, and marketing operations; Apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights; Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments; Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing); Build and scale a high-impact ABM program targeting high-value enterprise accounts in tight alignment with Sales leadership; Monitor, analyze, and optimize full-funnel performance metrics from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals; Lead the MarTech roadmap (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management; Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging; Manage the global demand gen budget, optimizing ROI and payback periods, and oversee external agencies, vendors, and contractor relationships; Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team

Requirements

10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role; Demonstrated success driving sourced and influenced pipeline across multi-region global markets; Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools); Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period); Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals; Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience); Ability to apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights

Nice to have

SaaS or Tech industry preferred

Benefits

Hybrid/Remote Options; Comprehensive Healthcare: Private medical coverage for you and your dependents; Family-First Support: Generous maternity and paternity leave policies; Fertility & Family Building: Inclusive fertility support; Lifestyle Spending Account: Contributions to support your health, wellness, and personal growth; Balance & Brainpower: Mental health support for you and your dependents; Rest & Recharge: Flexible paid time away, company holidays, and generous absence policies; Time Off to Give Back: Dedicated paid volunteering time; Invest & Grow: Retirement plans with competitive matching